“An R.A. group ought never endorse, finance, or lend the R.A. name to any related facility or outside enterprise, lest problems of money, property, and prestige divert us from our primary purpose.”
1. The Sixth Tradition was established so that the fellowship’s name did not get tied to projects or enterprises that were not directly related to the primary purpose of carrying its message to those who still suffer.
2. In the 12 & 12, on page 157, at the beginning of the second full paragraph, it says:
“Years ago this principle of ‘no endorsement’ was put to a vital test. Some of the great distilling companies proposed to go into the field of alcohol education.”
3. In this particular incident a member was asked to head an educational project. His affiliation would have seemed to indicate the endorsement by A.A. of this project.
4. In the 12 & 12, on page 158, in the first full paragraph, it says:
“At first glance, it did look like a good thing. Then doubt crept in.”
Skipping down to the next paragraph, it says:
“The minute we saw this compromising fact for what it was, we asked the prospective publicity director how he felt about it. ‘Great guns!’ he said. ‘Of course I can’t take the job. The ink wouldn’t be dry on the first ad before an awful shriek would go up from the dry camp. They’d be out with lanterns looking for an honest A.A. to plump for their brand of education. A.A. would land exactly in the middle of the wet-dry controversy. Half the people in this country would think we’d signed up with the drys, the other half would think we’d joined the wets. What a mess!’
“‘Nevertheless,’ we pointed out, ‘you still have a legal right to take this job.’
“‘I know that,’ he said, ‘But this is no time for legalities. Alcoholics Anonymous saved my life, and it comes first. I certainly won’t be the guy to land A.A. in big-time trouble, and this would really do it!’
“Concerning endorsements, our friend had said it all. We saw as never before that we could not lend the A.A. name to any cause other than our own.”
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